All you have to do...

Starting a new innovative product in the market is tough. Evel Knievel, a huge innovator and modern day Daredevil. He did tons of sideshow jumps and then decided to go for it and jump the Snake River using a steam powered "Sky-Cycle". The only difference here is that I want to make it across to the American dream in kitchen countertop heaven. However the uphill climb can be daunting. The item here, "Soapdish," in this case, has been proven to work quite well. It efficiently dispenses all the liquid dish soap from the bottle, making dish cleaning hands-free. You no longer need to flip a bottle to get soap on your sponge, resulting in cleaning being 32% faster, according to testers. Need clean hands? Just a dab will do. I have given many of them away and have received good responses. Some even use them for their lotion and conditioner. One friend even uses it in the garage for shop hand cleaning.

There are other hurdles as well. Some are quick to assume that the bottle will fall over and spill everywhere. Or a significant concern is that the soap will drip out of the dish, covering their kitchen gadgets and countertop. However, all of our testers reported not experiencing that issue during their use. First of all, there is a play of hydrodynamics involved here. The bottom surface of the Soapdish, as it sits on the kitchen countertop, creates what mechanics call Hydro lock. The position of the two surfaces with water in between creates a suctioning effect. Remember in fifth grade when the teacher did the trick where they put a piece of paper on a full glass of water, turned it upside down, and the water didn't spill out? That's the same principle here. This keeps the SoapDish firmly planted on the countertop. As for the drooling problem, more physics come into play. It is a sheer physics fun fact that the opening of the bottle is below the level of the dish brim. Basically, the level at which the liquid soap comes out of the bottle is the level it will remain. It can't physically overflow. If you squeeze the bottle, yes, it will ooze out. So the myth is debunked.

The price isn't bad either. The leading competitors in the pump variety are priced at $47.66, on average, while the electrical assortment averages $52.50. There is even a snazzy one for $110.10. That's far more expensive than what we offer. And because it's one piece, there is nothing to break, no cord to weave through your countertop cord snake, and no batteries to replace. Let's face it; unless you take a 10-pound sledgehammer to the SoapDish, it isn't going anywhere. When it's time to dispose of it, it can be recycled, as it is made of PTEG, the same material used for plastic foodware you would get at your local burger joint. So yes, we are eco-conscious. We even have a mascot, "General Soapington," a power-washing fighter with a passion for fighting grime. You should see his uniform, adorned with mops for epaulets, brushes for knee pads, and a belt of suds bombs. He made his debut this year in a feature-length commercial for all to see. He's quite the character. Have a look: [Link].

All these tasks must get done: the writing, photos, graphics, setting up the store online, and sending emails to everyone I know, urging them to see the light of the Soapdish. I am a born innovator, constantly creative, with a B.F.A. in Illustration from C.S.U.L.B. I learned all the digital programs in that field and the 3-D aspects as well. I even got a 3-D printer, put it together, made several versions of the Soapdish, perfecting it. And now, I want to share it with the world without getting ripped off by anyone. I am going for the American Dream, and I've come up with a fantastic weapon against grime. It's low-cost, has no moving parts, drains the bottle (which none of the others can do with a liquid dish soap bottle), makes dish cleaning hands-free and faster, requires no cord or batteries, and remains fixed to the countertop. The benefits here are numerous; let's face it. I can't understand why people are afraid of it. I have all the videos proving it can do what I write about. To quote the immortal words of 'Maddog' played by the incomparable Donald Sutherland, from the 1973 hit movie "Kelly's Heroes" starring Clint Eastwood, " ...have a little faith, baby, have a little faith."